A woman with blonde hair smiling, sitting in front of a laptop on the floor, with a background of a brown sofa with pillows and a grey wall with grid decor.

Kelli Cox
Founder & Director of
Design State of Mind

Design State of Mind exists to bridge the gap between great design and strategic clarity - because for a brand to grow, it needs more than beautiful visuals. It needs direction, precision, and purpose.

With over a decade of design experience and real-world commercial insight, I bring a rare perspective to every project. Uncovering what others overlook - the inefficiencies, the missed opportunities, and the brand that’s not quite landing, then shape it into something clear, compelling, and built for long-term growth.

Every project is led with intention, crafted with care, and aligned to your goals. Working together in close partnership to deliver creative solutions that don’t just look good - they work.

If you're ready for growth and seeking a strategic partner - someone who will champion your vision, challenge assumptions, and help your business grow with confidence and direction, let’s connect.

Our Approach

Uncover

We begin by exploring what drives your business — the values, goals and gaps that shape where you're going.

Shape

From brand foundations to digital strategy, we create design systems built to support and scale.

Refine

It’s not about more, it’s about better. We fine-tune the details to ensure every touchpoint is considered and cohesive.

Support

Beyond delivery, we offer continued partnership - helping you implement, evolve, and stay aligned as you grow.