A timeless blend of

Boldness & Elegance

Brand identity, Website design and Ongoing support - all built to move your brand forward. A refined partnership for businesses ready to grow with clarity, confidence, and creative direction.

- Where strategy meets style.

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You’re not here to blend in

Neither are we

You’ve outgrown surface-level design.

We build brands and websites that align with your ambition - grounded in strategy, refined by design, and supported by tailored marketing solutions.

  
    For the

      Iconic
      Strategic
      Intentional
      Distinctive
      Impactful

Let’s make your brand impossible to ignore!

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⟡ Not just a logo — a strategic identity.

⟡ Not just a website — your growth engine.

⟡ Not just branding — your edge in the market.

⟡ Not just a logo — a strategic identity. ⟡ Not just a website — your growth engine. ⟡ Not just branding — your edge in the market.

A tailored approach, Built to last

We offer three signature services, designed to work independently or together,
to transform your brand from the foundations up.

Brand Identity

The Foundation

-Your brand defined, with clarity, distinction & growth

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Website Design

Your digital flagship

The scroll stopping website & online experience that your brand deserves.

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Signature Support

Beyond the build

- Tailored strategy, design and direction to support your growth.

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What our clients say

Kelli does a wonderful job! Understands business needs very well. The website designs are always on point. She has done 3 websites for us and we are very happy. She is also very knowledgeable and easy to approach. Her friendly manner makes it very easy to work with her. I would thoroughly recommend her. The very best in website development in Australia!
- Dr. Umair Masood - Neal St. Medical
We cannot thank Kelli enough for the amazing work she put into our rebranding and website. Her design work is incredible and working with Kelli was an absolute joy! Kelli went above and beyond to create exactly what we wanted and supported us through the whole process, before, during and after. You are a legend, Kelli. We cannot thank you enough!
- Kate & Kim - Kimco
We recently partnered with Kelli from Design State Of Mind to redesign the company’s website, and we couldn’t be more pleased with the results. From the very beginning, their team took the time to understand our brand, goals, and vision, delivering a design that perfectly aligns with our values and business needs. The process was smooth, with clear communication, the website created is not only visually stunning but also user-friendly, with a seamless user experience that our customers love.
- Mel - Gisborne Smash Repairs

Our signature approach

- A process as considered as the design itself.

Every project follows a refined, high-touch process tailored to your brand’s unique goals.

We begin by getting to the heart of your business — your vision, values, audience and goals. This sets the direction and ensures every decision supports growth and relevance.
Together, we map out the right creative and strategic path — whether that's branding, web, or marketing. This phase turns insight into a clear, actionable framework.
With direction in place, we bring it to life — crafting distinct, intentional work that reflects your brand and connects with the people who matter.
Beyond the handover, we help you launch with confidence and keep your brand working hard for you, with tailored support and guidance.

Meet your designer

I'm Kelli - creative director, brand strategist, and founder of Design State of Mind. With over a decade of design experience, I work closely with business owners ready to invest with intention - shaping brands and websites that feel precise, purposeful, and quietly powerful.

My approach is grounded in strategy and driven by clarity. I take the time to understand your business at its core - so every decision we make is aligned, purposeful, and built to last.

If you're after considered design, a refined process, and a creative partner who brings equal parts intuition and insight, you're in the right place.

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